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GOOGLE BUSINESS PROFILES

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You may be surprised to learn that nearly 97% of internet users looking for business seek local companies or that 86% of those people use Google Maps to search for the business' location. Google Maps has dominated the online mapping industry for more than a decade & everyone has grown accustomed to the fact that it is outstanding, thorough & FREE.


This is why a business is not complete without a fully optimized Google Business Profile (GBP) with Google Business verification, a solid presence within the Google Maps Listing and a good GBP ranking . Without this, your business is missing out on the opportunity to create new client relationships and produce hundreds if not thousands of dollars in possible revenue. If you're serious about your business let us help you rank higher on Google Maps.


Google maps is one of the most convenient features on any smart phone. When people are in a new place or are looking for a nearby business, often times Google Maps is the place they go. Google maps provides the user with the ability to search for types of businesses and see the top results that are close to them. What that means is many people are making their choice on where to go based on the results that pop up in their google map search. The opportunity to connect with customers through Google Maps is practical and cutting edge.
 
Imagine that you had never been to the Palouse before and you were looking for a coffee shop that was in the area close to where you were staying. An easy way that you could find one would be by putting a search for “coffee shop near me” into google maps. What you may not realize is that there are specific algorithms that determine what Google maps shows at the top of the results for you. That is where our team of talented online marketing whizzes comes in to make sure that when people are searching for businesses like yours, they find it right near the top. It is a crucial component to the modern market, and you might be surprised by how much business you are currently missing out on without a Google Maps strategy. 

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Performing a google business address verification fosters significant trust among your audience. Now that the internet widely accessible worldwide, only a very small amount of the population still use the conventional Yellow Pages or similar listing services to find services. As a result, in addition to being featured in traditional Yellow Pages, businesses should think about being listed in Google Maps, especially if they cater to locals.

 

By getting your google my business verification even if you don't have a website, your potential customers will have access to the most important information about your company at their fingertips. Google Maps is also the ideal option for business owners who cannot afford to have their dream website just yet.


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Frequently asked Questions

  • What is Google Business Profile?

    Formerly known as Google Places and Google my Business, Google Business Profile (GBP) enables business owners to claim a listing for their business that may appear in Google search results. Virtually any type of business (with the exception of certain more risqué establishments) can claim a Google Business Profile listing, which will display information that searchers may want to know, such as business address, operating hours, customer ratings & more.

  • How long is the GBP verification process for my business?

    Once all of the information is up to date, usually the process takes a couple of weeks since Google has to send a physical PIN via mail to the mailing address of your business which we then have to validate with the system. 

  • How long is the optimization process for my listing?

    This really depends on how well and how fast we want to solidify your gmb listing but it can vary. Data is usually fast but acquiring citations, producing photos, videos, reviews & tours can take several weeks.  Hop on a call with our team and let's figure out a strategy to improve your gmb ranking for your business!

  • I already have a listing but I’m not in the top results…

    We can definitely help you increase your rankings! There are many optimization tools that we can implement in order to establish more authority and get you on those coveted top positions on Google maps. Get in touch with our team today and let us help you rank higher on Google Maps!

  • Google Business Profile ranking factors 2022

    There's multiple factors that can affect your ranking online but here's the most common ones:


    -Business verification


    -Age of business


    -Reviews


    -Media (photos & videos)


    -Locations & Metadata


    -SEO


    -Backlinks 


    -Tours.

  • What is a GBP post?

    Google Posts are essentially a microblogging component of the GBP listings than can help you rank higher on Google Maps. A GBP Post can be used to share brand-new or unusual goods and services as well as events directly in Google searches and Maps. You can add a picture, a video, text, a call-to-action (CTA), and a link to your website or a landing page.


    Before, each post could only be 300 words long, and at least 100 words had to be written before it could be published. With no apparent minimum length requirement, Google reduced this word limit in 2018 to a maximum of 1500 characters.


    The length of the post as a whole has also been shortened because the new character restriction equates to around 250 words. However, only the first 100 characters of your post—or less—will be displayed inside of the Google Knowledge panel.

  • Can GBP posts improve SEO ranking?

    Absolutely! Here's some ideas of how it can help you rank higher on Google Maps:


    -Getting your target clients to visit your website or take the appropriate action is much easier now that CTA buttons can be included straight in GMB Posts. Thus, GBP Posts might directly result in an increase in the volume of traffic to your website.


    -Customers who view your GBP posts typically have a high level of buying intent. Because of this, referral traffic from your GBP listing is more valuable than traffic from search results.


    -Additionally, you can increase traffic to particular sections of your website by using GBP Posts. As a result, those web sites and URLs will rank higher in the search results.


    -You may expand your email list using Google Posts. When creating an online registration form to gather user information, be sure to include a CTA. This email list could develop into a steady flow of returning visitors to your website.


    -Regularly sharing new, pertinent, updated, and highly-targeted material is also an excellent use of GBP Posts. It gives you the chance to address your target audience directly. These elements contribute to greater engagement.