Google Ads (PPC)

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GOOGLE ADS (PPC)

Using Google Ads to Boost Online Presence


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If you are alive in the 21st Century, then you cannot escape the dominance of Google in everyday life. Don’t know something? Google it. Google is so powerful that it has become a verb in our everyday vernacular. That is why using Google Ads is a crucial part of the online marketing success that we have had with our clients. We utilize Google Ads in a way to immediately get eyes on your business which is the most secure method for generating sales leads online.
 
The key to properly using 
Google Ads is to understand all of the possible benefits to be gained and making sure to take advantage of all of them. These ads have the ability to drive people to your website, but our goal is to make sure that you are ready for the traffic it creates as well. Google ads also allow us to take a targeted approach to marketing by combining the efforts of SEO and the ad itself. One of the reasons that Google ads are not only effective but cost efficient is because they have to actually work at getting you clicks in order to make money.
 
Taking advantage of the boost that you can get from 
Google Ads will dramatically increase your sales leads which you can then turn into real money for your business. Our team is here to help you utilize this tool to the fullest and make sure that it is a productive way to spend your ad dollars.


Ultimately, we do not want you to have to pour out funds for Google Ads all the time for the duration of your business. The goal of using these paid ads is not just to benefit from their temporary boost to your online presence but to be a building block for your business to become the king of the market. When we run Google Ad campaigns in Moscow, Pullman, and Lewiston, we are not just looking to use them to make those sales but to take the analytics and increased traffic for future sales goals. The more that we can boost your business and create the reputation that you are the most trusted place to go in your particular market, the less you will have to rely on boosts to get eyes on your advertising.
 
The main thing that we want you to know about working with
Elevate Digital Marketing is that we are going to build your business’s online marketing in such a way that you see long term benefits. Each and every time you invest in a marketing campaign through us, we want you to see the big picture and how this is going to affect your overall performance online.
 
If you are interested in learning more about how
Google Ads work and how our team can use them to make sure you can corner the market in your area, then call us for a free consultation.

Turning Temporary Google Ad Boosts into Big Picture Gains



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Our Social Media Ads +PPC philosophy…


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The business that is most willing to spend money on paid social media ads & search typically succeeds. If you try to reach everyone, targeting clients can grow expensive, and if you don't plan, your money could quickly run out. These factors make it crucial to identify your target audience and use your marketing funnel to reach them.

 

By re-targeting prior website visits, paid traffic should be employed to supplement your SEO efforts. We're extremely comfortable building complex re-targeting/re-marketing ecosystems that are easy on the customer and compliment your paid ad efforts in the long run. Besides that, ad platforms might come and go but customer relationships should last forever and that's under our control.


Frequently asked Questions

  • What are Google Ads?

    One of the most well-liked ways to bring in sponsored visitors to a website is through Google Ads. To reach a wide range of customers, Google employs display networks to develop engaging forms. It is regarded as one of the top paid web traffic generators and aids in increasing visitor engagement and brand exposure. 


    In order to target people with highly particular interests, Google Ads also leverages search queries. By establishing daily cost caps, you can also keep expenditures under control. Quantitative analysis may also be used to quantify and oversee the success of campaigns.

  • What is PPC (pay-per-click) marketing?

    A pay-per-click (PPC) advertising model enables marketers to post ads on a platform for online advertisements and to pay the platform's owner when those ads are clicked.


    The advertisement's purpose is to direct users who click to the advertiser's website or app, where they can carry out a useful activity like making a purchase.


    Due to their ability to display advertising that are pertinent to user searches, search engines are well-liked host platforms.


  • Hows does PPC work?

    Pay-per-click (PPC) advertising is a method of purchasing online ad space. Pay-per-click (PPC) adverts let website owners buy advertisements from Google or Facebook and display the ads on their webpages. Links, titles, and keywords in these PPC (pay per click) advertisements are pertinent to the information on the website of the PPC (pay per click) owner.

  • Hows does PPC affect Ad Rank?

    The position in which PPC (pay per click) adverts appear on search engine result pages is referred to as "PPC ad rank." Through a bidding procedure that only takes place when a user types a certain term that a PPC (pay per click) ad is linked with, PPC advertisers can buy PPC ad spots. PPC (pay per click) ads are sorted according to the CPC bid and the PPC landing page quality score.

  • How are PPC Ads measured?

    PPC advertisements are evaluated based on the total number of clicks that they each received during a given time frame. PPC (pay per click) ads are also evaluated based on their relevance, position, and the PPC (pay per click) keyword that was used in the PPC (pay per click) query.

  • Why is my PPC campaign not working?

    Overpaying for clicks is among the most common mistakes that PPC campaign managers make. Those who overpay lose money on click advertising that don't result in sales. The easiest method to avoid overspending and make sure your PPC campaign is optimized for optimal ROI (return on investment) is to choose PPC management company with PPC expertise such as Elevate Digital Marketing.

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